How to Create an Effective Payroll FAQ for Your Landing Page
Clear, confidence-building FAQ framework that answers employer questions and boosts payroll conversions.
How to Create an Effective Payroll FAQ for Your Landing Page
A well-crafted FAQ is one of the most powerful conversion levers on your payroll landing page. It reduces friction, answers the most common objections, and helps employers feel confident moving forward with your payroll service. This guide outlines what to include, how to structure it, and how to maintain your FAQ over time.
Why an FAQ Matters
Your FAQ should:
- Build trust by giving clear, direct answers to common concerns.
- Reduce support load by answering high-frequency questions upfront.
- Improve conversion by addressing objections that block sign-ups or demos.
- Warm up sales conversations by educating employers before they engage.
High-performing payroll FAQs (like Homebase and 7shifts) succeed because they are simple, skimmable, and predictable—your FAQ should follow the same pattern.
Step-by-Step Guide to Creating Your Payroll Landing Page FAQ
1. Identify the Core Question Categories
All strong payroll FAQs organize content into predictable themes. Start by grouping your questions into the following recommended categories:
Required Categories
These should appear on every payroll landing page:
- General Payroll Basics
- Pricing & Billing
- Tax Filings & Compliance
- Setup, Onboarding & Migration
- Running Payroll
- Integrations & Time Tracking
- Payment Timing (Direct Deposit, Contractor Pay)
- Support & Troubleshooting
Optional Categories (use if relevant)
- Benefits administration
- Multi-state or multi-location support
- Time & attendance syncing
- Integrations with your core product
2. Collect Your Top Questions
Use a mix of sources to determine which questions should be featured:
Start with customer insights
- The most common questions your support or sales teams receive
- Objections raised during demo calls
- Questions employers ask before switching payroll providers
Use inspiration from industry examples
Review structures used by:
- Homebase Payroll FAQs
- 7shifts Payroll Knowledge Base
Look for:
- Topic grouping
- Clear, short answers
- Examples and edge cases
3. Write Clear, Reassuring Answers
Answers should be:
- Simple (non-technical, plain language)
- Direct (no fluff or marketing jargon)
- Reassuring (anticipate concerns, reduce risk perception)
- Brief (2–5 sentences)
Best-practice tips:
- Lead with the most important sentence.
- Use bullets for step lists.
- When explaining compliance or tax topics, emphasize that your system handles these automatically.
- Link out to deeper help center articles when useful.
4. Include These Required Questions
Below is a starter set of essential questions and model answers. Adapt the language to match your brand voice.
General Payroll Basics
- What is included in your payroll service?
- How does payroll work with your platform?
Pricing & Billing
- How much does payroll cost?
- Are there any additional fees for tax filings or direct deposit?
Tax Filings & Compliance
- Do you file payroll taxes for me?
- Which states do you support?
- Do you handle year-end forms like W-2s and 1099s?
Setup & Migration
- How long does it take to set up payroll?
- Can I switch payroll providers mid-year or mid-quarter?
- What information do I need to get started?
Running Payroll
- How do I run payroll and how long does it take?
- Can I pay contractors and employees through the same system?
Payments
- When do employees receive their direct deposits?
- Do you support off-cycle or bonus payrolls?
Integrations
- Does payroll sync with my time tracking or scheduling tools?
- How do I import hours?
Support
- What kind of support is available?
- Who do I contact if I have payroll or tax questions?
5. Optimize the FAQ for Conversion
Your FAQ should not only answer questions—it should help employers move forward. To optimize:
Use action-oriented CTAs
- “Learn how payroll works →”
- “See a demo”
- “Talk to sales”
- “Start setup”
Put your most important questions first
Employers rarely read all FAQs—they skim.
Place the FAQ near decision points
Position the FAQ:
- Below pricing
- Next to your demo or sign-up CTA
- At the bottom of the landing page
6. Keep the FAQ Updated
Your FAQ should evolve as your GTM motion matures.
Review your FAQ every quarter
Update based on:
- Support ticket trends
- New features
- New compliance capabilities
- Changes in pricing or onboarding process
Add new questions only when they become high-frequency
Avoid bloating the FAQ.
7. Provide Self-Serve Depth (but keep the FAQ short)
Your landing page FAQ should stay concise.
Link out to:
- Detailed help center articles
- Onboarding guides
- Tax or compliance documentation
- Product tours or demo videos
This mirrors how Homebase and 7shifts design their payroll FAQ ecosystems.
Template You Can Copy
Below is a simple Notion-ready template:
Payroll FAQ
General
What is included in your payroll service?
Answer…
How does payroll work through your platform?
Answer…
Pricing
How much does payroll cost?
Answer…
Are there any additional fees?
Answer…
Taxes
Do you file federal, state, and local payroll taxes?
Answer…
Do you handle W-2s and 1099s?
Answer…
Setup
How long does setup take?
Answer…
Can I switch from another payroll provider?
Answer…
Payments
When do employees get paid?
Answer…
Do you support contractors?
Answer…
Integrations
Can payroll sync with my time tracking or scheduling system?
Answer…
Support
Who do I contact if I need help?
Answer…
Last updated on December 16, 2025