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Building Your Payroll Landing Page

Building Your Payroll Landing Page

Guide to build public and in-product payroll landing pages effectively.

Building Your Payroll Landing Page

Public-Facing & In-Product Variants

A strong landing page is where PLG meets conversion. Whether it’s external (public website) or internal (in-product upsell), the goal is the same: educate, build trust, and convert interest into action, without needing a rep to explain everything. Use the guide below to create both versions efficiently.

Must-Have Elements (for Both Public & In-Product Pages)

Element
Why It Matters
Tips for Execution
Demo Video
Shows instead of tells, builds trust faster than any copy
Embed your 2–3 min video above the fold
Clear Value Proposition
Tells employers why this payroll system is better
Focus on saving time, reducing costs, and ease of use
Top 3 Objections, Pre-Handled
Removes friction by addressing hesitation up front
Common objections: "Is it hard to switch?", "What if I make a mistake?", "How do taxes get handled?"
Call-to-Action (CTA)
Drives the next step, whether self-serve or sales-led
Two-track CTA: “Run Payroll Now” or “Talk to a Payroll Specialist”

🌐 Public External Payroll Landing Page

This page lives on your marketing site and should be optimized for conversion from SEO, ads, referrals, or email campaigns.

Suggested Layout:

  1. Headline + Subhead:

      2. “Run payroll in minutes, without the headache.” Subtext: Built for small businesses. Easy to use. Accountant-approved.

  1. Demo Video (Autoplay optional, above the fold)
  1. Key Benefits Section:
      • Save time with one-click payroll
      • Reduce errors and costs
      • Automatically file taxes in all 50 states
  1. Objections Section:

      2. A short FAQ or “What about…” section answering:

      • “How long does it take to switch?”
      • “Is this IRS-compliant?”
      • “Can I talk to someone if I need help?”
  1. CTA Buttons:
      • “Start Running Payroll” (link to sign-up or start flow)
      • “Talk to a Rep” (link to calendar or contact form)

Optional Enhancements:

  • Testimonials
  • Logos of companies using the platform
  • Comparison to QuickBooks/ADP/Gusto/etc.

🧩 In-Product Payroll Landing Page

This page is triggered contextually, for example, from a “Payroll” menu tab, a banner, or an in-app prompt. Its tone should be slightly more direct and action-oriented.

Suggested Layout:

  1. Intro Text:

      2. “Ready to pay your team through [Partner Name]?” Subtext: Fully integrated. Easy to manage. Built for [industry].

  1. Demo Video or GIF Preview (Keep it short or use collapsible expand if full video)
  1. Quick Benefit Callouts:
      • Fast setup, syncs with your current tools
      • Auto-tax filing included
      • Built for small teams and contractors
  1. Micro-FAQ (2–3 questions max):
      • “Can I switch mid-year?”
      • “Is there a setup fee?”
  1. CTA Button Options:
      • “Set Up Payroll Now” (for self-serve PLG flow)
      • “Book a 15-Min Call” (for sales-assist motion)

💡Final Tips

  • Use language employers use, not industry jargon (“pay your team” vs. “submit payroll”)
  • Be visual — screenshots and walkthroughs reduce friction
  • Track conversions from each CTA path to learn how users prefer to buy
 
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Last updated on December 16, 2025

Payroll Sales Rep Activity, Quotas, and Commissions Guide: How to Build a High-Impact Payroll Product Demo Video